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More than 60% of Amazon Store sales come from independent sellers. Hear what they have to say about their experience selling on Amazon.

Business owners choose to sell on Amazon Store because they have access to powerful tools, services, and programs to help them grow their businesses, and it’s usually at a lower cost than other options. choose to.

Here’s what some sellers are saying about how Amazon has contributed to their success.

1818 Farms

“It’s the credibility it gives to a small brand like ours. It’s just a wide customer base that we would never reach without Amazon.” —Natasha McCrary, Owner 1818 Farms


“Buy with Prime, Amazon Lending, Amazon Logistics, pretty much everything we’ve used at one time or another.” — Founder Derek Good, Abiot

ASM games

“Everyone in e-commerce knows that Amazon Ads is often much cheaper than many other acquisition channels and is one of the most cost-effective ways to sell products online. As you can see, visibility is rarely free…and many online sellers have a good balance between paid and organic, doing it much better on Amazon than in many other places outside of Amazon. — Alfred Mai, Founder and CEO. ASM games

blue henry

“We need cheerleaders. Amazon has created a great environment for small businesses and has given them all the tools they need to succeed. Small businesses are always looking for advice, so BBA We also have monthly phone calls to discuss various topics related to business growth.” — Adrian Walker, Founder and CEO. blue henry

chica beauty

“Amazon has opened up a whole new avenue for us. When our customers are excited, we get excited. So read our reviews and find out how much they love our products. Knowing that we are on the right track gives us peace of mind that we are on the right path.” — Jimenez, Co-Founder and Co-CEO of Mei-Lon. chica beauty

Compaq Industries

“When you think about Amazon’s services, FBA (Fulfillment by Amazon) has to be at the top of the list because it allows us to scale as a company.” —Dean Paul Hart, President Compaq Industries

Dango girl

“When I started selling on Amazon’s store, it wasn’t about sales for me. I wanted people to pick up Dumpling Daughter and put it on their table. I love that interaction, and that’s what I wanted. Push us. Maybe in the future, things like cooking utensils and clothing and even red lipstick and red nail polish will be like Dumpling Daughter.”—Nadia.・Lew Spellman, Founder Dango girl

easy hold

“We originally made the product for people with arthritis and the elderly, but once we started selling on Amazon, we realized that children with cerebral palsy actually really needed it. Children with all kinds of limb differences and disabilities can now use our products, and now that Amazon has added adaptive aids as a category, we have even more space for products that actually help people. ”—Polina Mellin, Partner easy hold

Eleo brand

“We use Fulfillment by Amazon for most of our products. You can also ship from there, but we’ve found that Amazon is better at that. Amazon is probably the best in the world.” That’s why we leverage FBA. Brand registries are also important to us. ”—Richard Palmer, Co-Founder and CEO Eleo brand

enaras group

“I started my business in 2012, building a small manufacturing and distribution company primarily focused on scientific products, Amazon, distribution services, e-commerce tools, cash flow (the list goes on and on) ) my business would be nowhere near what it is today. ”—Ben Parson, Founder and CEO of ENALAS Group, eisco products

garden tutor

“I strongly believe that without Amazon and the incredible access it provides, my business would not have taken off. Amazon has democratized entrepreneurship and made it possible for anyone to sell their products on a world-class marketplace. ” — Angus Junkin, Founder. garden tutor

grill sergeant

“Amazon is the best marketplace for small businesses because they give us access to their infrastructure and services so our brand can compete globally from day one. — Scott Mueller, Co-Founder grill sergeant

Iya food

“When I talk to people about why we sell on Amazon, I get questions about things like fees. I usually explain how it compares to other options, but people ask me why Iya Foods currently ships via Amazon. It’s amazing to see how efficient FBA is than anywhere else. ”—Toyin Kolawole, Founder and CEO, Iya food

Stationary type

“We use all of Amazon’s services. We sell on FBA, and when an item is out of stock, it seamlessly transitions to seller fulfillment. We have a complete -n-Go Promote and grow our business by displaying our product line and taking advantage of ads, coupons, and daily deals, while also understanding how the market responds to our different styles, colors, and patterns. ”—Adam Fazackerley, COO. Stationary type

leather honey

“We basically have a large business and an infrastructure behind it that allows us to process thousands of orders a day without having a huge warehouse or carrying very large amounts of inventory. We can process and ship products quickly to consumers in the way they expect from their experience and interaction with Amazon.”—Sean McGowen, CEO. leather honey


“When creating a product, I wanted to create a product that could compete with any of the big brands out there in terms of branding, quality of ingredients, and messaging. I quickly realized that I needed to be able to compete from a logistics standpoint where I could pursue other interests while sharing my ideas and products with the world.My accomplishments as a physician in medicine and surgery were great.”—Dr. Founder and CEO Sheg Alanmoreto said: Leovaldo

logic products

“The Fulfillment by Amazon service has benefited my small business in so many ways. This service allows us to offer our products to mothers and other customers who are looking for eco-friendly products for their families. You don’t have to go to the store or wait a week to get your products because we can deliver them to you right when you need them. ” — Jill Taft Founder, logic products

Lucy’s Co., Ltd.

“Amazon has nearly doubled our size and delivered incredible growth in sales. We are able to reinvest in our company by hiring better employees and investing in marketing. ”—Edgar Diaz, Business Development Director. Lucy’s Co., Ltd.

Luna Sundara

“Working with artisans, bringing their products to life, featuring them on Amazon, and employing families and Latin American communities has been an incredible gift.” — Sandra Manai, Co-Founder Luna Sundara

protein 2o

“Amazon is a great leveler for small businesses. Amazon allows us to compete on a level playing field while giving consumers faster access to products at competitive prices. I believe there is a direct correlation between Amazon’s growth and global innovation: Marketplace!” —Andy Hollow, President. protein 2o

Please purify

“Before Amazon FBA really took off, it was more difficult. We had to go down the traditional path. Partnering with Amazon really created opportunities that didn’t exist. Now, Amazon , FBA, and the opportunities it has created, you can start running a multi-million dollar business from home.” — Mohammad Sam, COO. Please purify


“Amazon has been a partner of ours since day one. We have been able to grow to the level we are today. We are the best-selling rope product on Amazon and have remained so for the past six years. ”—Sean Brownlee, CEO. Ravenox


“I sell toys and collectibles on Amazon and use my own warehousing and fulfillment services, but it doesn’t affect my sales or how often I get ‘buy a box’. Thanks to good reviews, fair prices, and a commitment to delivering our products on time, we regularly win buy boxes, often outselling products sold directly by Amazon . ” — Evans Richards, Founder and CEO redemption

sheets and giggles

“When you’re talking about selling physical products, if you want to maximize your reach as a new brand, the best place to be is on Amazon. If we were selling, we would never sell Sheets & Giggles. There are thousands of people who wouldn’t have discovered it if it hadn’t launched on Amazon in 2019.” — Colin McIntosh, Founder and CEO. sheets and giggles

stove shelf

“Seller University is a great place to start and I love the Seller Forums. It’s a really great resource. The community is so great. I usually find out what challenges other sellers are facing. ” – Scott Fleming, inventor and owner. stove shelf

total food package

“We blend and package our dry food products in an allergy-free facility, so we specialize in these products and have really seen growth with our partnership with Amazon.Working at Amazon We’re able to hire more people and we’re really looking forward to the future.” ” — John Memmott, President total food package

your therapy source

“Selling on Amazon has opened up so many opportunities for me and my small business. I’m able to reach an audience that I would never be able to reach where I live. And by using Amazon’s platform, we can reach customers across the United States and Canada thanks to our shipping capabilities.”—Margaret Rice, Owner. your therapy source

Our seller community is very important to us, providing our customers with a huge selection, low prices, and great convenience. Their success is our success.

If you want to learn more about selling on Amazon, check out our other resources and stay up to date on how we continue to invent and innovate on behalf of our selling partners.

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