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Amazon Product Photography Guide: Best Practices for 2024

Product photos are one of the most important elements of your Amazon listing. You’ve spent a lot of time and money creating your own branded or private label products. Put the same effort into taking photos.

The Amazon marketplace is extremely competitive, so you can’t afford to cut corners when it comes to product images. Simply put, high-quality product images and infographics increase conversions and sell your products.

This article explains the importance of Amazon product photography, best practices and must-haves, and how to hire a professional product photographer.

Updated January 31, 2024: Images from multiple resellers are displayed on the product page.

“Starting January 31st, product detail pages for Hardline product types may display images from multiple resellers to help customers make informed purchasing decisions.

Each product detail page requires at least three required images. One for the product on a white background, one for the product in the environment, and one for size and fit information.

Previously, product detail pages displayed images from one reseller.

With this change, if a product detail page is missing a required image, images from multiple resellers or Amazon will be added if available.

To remove the incorrect image, please contact reseller support. ”

When choosing images for sellers, Amazon considers brand ownership and licensing rights. All third-party sellers, including those who have registered their brands on Brand Registry, should ensure that their listings are fully optimized and include the following: there is. at least Three images required.

All sellers must include six images and one product video for each private label listing.

However, if you sell private label products and are the only third-party seller offering that product, you don’t need to worry about this change.

Product photography tips for Amazon sellers

You can have the best quality product in your niche, but if the product photography stinks, why would anyone want to buy your product?

Buying online can be difficult. Since you can’t physically see or touch the product, all you have is an image and, if you’re lucky, a video of the product.

Why are Amazon product photos so important?

  • transparency. Customers cannot see the product directly, so they need to see it from all angles to ensure they understand it that’s right what they are getting
  • Original. The main hero image must be of high quality and convincing enough to draw users to the product detail page.
  • trust. Customers tend to trust your brand more when you provide high-quality images in your listings.Low-quality images can have a negative impact on the product itself
  • First impression. Most customers first view product images before reading the listing copy.This is your chance to influence your customers’ purchasing decisions
  • brand identity. Product photography is a great way to create a unique identity for your brand and help it stand out on Amazon.Never use generic images from suppliers
  • Conversion speed. Multiple images and infographics can help improve conversion rates. This means that the more people visit your listing, the more likely they are to end up buying your product.
  • Functionality By creating lifestyle images, you can show your target audience how your product works.

Product photography is ultimately what sells your product. If he only has one or two images, or if the images are of low quality, the customer is likely to click away to one of your competitors.

You have just a few seconds to make a good first impression on potential customers. Make sure your images are the best they can be.

Amazon Photo Guidelines: How to optimize your product photos for conversions

Now that you know why product photos are important to your success as an Amazon seller, let’s take a look at how you can optimize your Amazon product photos to increase conversion rates.

1. Make sure you have proper lighting

Before taking a photo of your Amazon product, make sure the lighting is right so that the product looks as natural as possible. If it’s too dark, it can be difficult to see all the features. If it’s too bright, the image will look overexposed.

If you decide to do your own photography, get an inexpensive photography ring light kit on Amazon. It usually comes with several different lights and light boxes for placement at different angles. This will give you a pure white background.

2. High resolution photos only

No one wants to buy from an Amazon product that has blurry, low-quality photos. Make sure your images are of high quality and high resolution.

Amazon’s photo requirements state that images must be at least 1,600 pixels on the long side to achieve the highest resolution and to be “zoomable.”

Most modern cameras and smartphones can shoot at high enough resolution to be accepted by Amazon.

This is a big reason why you should hire a professional if you don’t feel comfortable taking photos yourself or don’t have the skills to create high-quality images.

3. Make sure your photo takes up at least 85% of the frame

When you upload an image to Amazon, if your product is “too small” in the photo, it will look strange to customers reading your product listing.

Amazon states that the product in the main image of your Amazon listing should make up at least 85% of the image, which is good advice for all images. If the image is too small, important features or angles of your product may be difficult to see.

4. Take photos of your product from multiple angles

Again, since customers can’t physically see or touch your product, it’s important that your images show every inch of your product. This means taking multiple photos of your product from different angles.

If you only show one angle of your product, your customers may wonder what the rest of your product looks like.

5. Take “lifestyle images”

Take your product out into its native environment and take “real” photos of your product in action. For example, if you sell kitchen products, show your model using the product in the kitchen. Or, if you sell swings, get some photos of people using the swings outdoors.

Lifestyle images are a great way to show how your product works and allow your customers to imagine themselves or a loved one using your product.

The best Amazon product photography essentials

1. Create a “Scroll Stop” main image

The main image is the first thing a customer sees when scrolling through an Amazon search results page. If your main image is bland or simply blends in with all the other results, your click-through rate may not be as high as it could be.

Make sure your images are bright, bold, high quality, and show your product at an attractive angle. Look at your competitors’ main images and think about how you can improve yours to make them more appealing.

When choosing your main image, keep in mind that you must follow Amazon’s product image requirements.

While we recommend reading through Amazon’s guidelines, here are some of Amazon’s product photography requirements to keep in mind.

  • The background of the main image must be pure white
  • The main image must be a professional photo and not an illustration or 3D rendering
  • Don’t include text, logos, or other graphics in your main image.
  • Don’t include multiple views of a single product in the main image

2. Add infographics

Only the main image needs to have a white background, so you’re free to add text, graphics, and your own backgrounds to the other six images. Using a product infographic is a great way to make your product stand out and let potential customers know about it.

Infographics allow you to point out specific features and benefits of your product within an image. Instead of reading bullet points or descriptions, customers can find all the information they need by looking at photos.

Don’t just add another angle of your product on a white background, add a colorful background and informative text. This is a great way to increase product sales.

3. Add as many images as possible

Amazon allows you to add up to 7 images, so take advantage of that space. Add different angles, infographics, and lifestyle images to show how your product is used.

As mentioned above, include as much information as possible (avoid images looking overcrowded) so that the customer does not have further questions about the product.

4. Include illustrative photos

Does your product require assembly or installation? Demonstrate that process with images so potential customers can buy with confidence.

5. Comparison table

With so much competition on Amazon, it’s important to try to stand out as much as possible and show potential customers why your product is better than others.

Comparison tables allow you to point out features of your product that are not found in your competitors’ products. If you’ve developed a product to improve on what’s already available on the market, you need to communicate it in a consumable way.

Rather than calling out a specific brand, add images of similar products and a list of features to check off.

Should I hire a professional photographer?

Most sellers don’t know how to take great photos for their Amazon listings. In today’s competitive market, Amazon believes it is essential to hire a professional photographer and graphic designer for your product images. Unless you have some photography experience and a high-quality camera, leave it to the professionals.

You have already invested a lot of time, effort, and money into this business. When it comes to photography, don’t take things lightly. As you can probably guess from the information above, photos and product images can make or break an Amazon product.

Always ask a professional to take your photos. Depending on the number of photos you need, you can expect to pay around $200 to $300 for high-quality product photography.

How to hire a professional product photographer

There are several ways to hire a professional photographer to take photos of your Amazon products.

1. Find a local photographer in your area

You might be surprised to find out that there are many local photographers who can help you photograph Amazon products. You can also search for him on social media apps like Google, Facebook Marketplace, Craigslist, and even his Instagram and TikTok.

2. Search for “Amazon Product Photography Service”

If you search for this keyword on Google, you’ll find many Amazon product photography services that allow you to ship your products.

3. Search on the Freelancer Marketplace

Visit websites like Fiverr or Freelancer.com and search for product photos. These platforms are full of affordable and reputable photographers.

What about taking photos of Amazon products?

We hope this article has given you a better understanding of why product photography is so important and how you can get the best Amazon product photos for your listings.

Have more questions about product photography? Let us know in the comments!

Want to learn more about how to use Jungle Scout to launch, grow, and run your Amazon business?

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