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Amazon introduces new mobile shopping experience ‘Consult-a-Friend’


update: As of January 30, 2024, Ask a Friend is available in the United States, Australia, Belgium, France, Germany, India, Italy, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, UAE, England.

Sometimes it can be helpful to get a little advice from friends and family. But when it comes to online shopping, it can be difficult to track feedback from multiple people across messaging apps. Take advantage of Amazon’s newest collaborative shopping feature, Ask a Friend. With a new mobile shopping experience currently being tested, you can quickly and easily request, view, and manage your friends’ feedback on products within the Amazon Shopping app.

Customers refer to a variety of sources when making purchasing decisions, and recommendations from friends and family are often one of the most trusted sources. Our proprietary data confirms that customers frequently share products with others. In fact, so far this year, customers have used the “share” button on his Amazon shopping app billions of times, sharing products through messaging services, social media apps, and email.

Image of a potted plant and the Amazon app share icon.

Our early testing shows that customers are particularly interested in feedback on apparel, footwear, electronics, and furniture, and as the holiday season approaches, Consult-a-Friend is buying everyone’s answers. Streamline group gift purchases by having them all in one convenient place for everyone. . Don’t know what to get your dad who’s notoriously difficult to buy for? You can poll your sibling on the latest model smart TV and see his answers all in one place.

Image of iPhone with Ask a Friend feature used on Amazon.com

How to talk to friends

1. Simply select the product you want to discuss with your friends and tap the “Share” button. First-time users will need to toggle the “Ask friends for votes” button from its default off position to on. Select your preferred messaging app and designated recipients.

2. Your friend will receive a message instructing them to tap the Ask a Friend link to enter the Amazon Shopping app. There you can view product details and choose a simple emoji response (😍, ☹️, or 🤔). There is also an option to add comments.

3. Once they reply, you can easily see their overall sentiment and scroll to see all their text comments within the Amazon Shopping app. All you need is your mobile device and a community of trusted shopping advisors to help you make confident purchasing decisions at home or on the go.

We are in the early stages of testing this new experience and look forward to our customers trying it out. Consult-a-Friend currently serves select customers in the United States, Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, and the UAE is currently being tested. , and England.

Ask a friend isn’t the only new feature Amazon is rolling out to make shopping more collaborative. Earlier this year, we launched a new way to discover ideas, explore products, and seamlessly shop content created by influencers and your favorite brands, as well as explore products based on customer reviews. We launched Inspire, an in-app shopping experience to help you. You can now share your favorite products with other shoppers on Inspire using the new Create feature.

Image of an iPhone with Inspire features on Amazon.com.

Share your favorite products on Inspire

The Create feature makes it easy to connect and learn from other shoppers with shoppable content. You can quickly take photos and videos of your favorite products within the app, upload content from your phone, tag products, and share your experiences to inspire other customers and We can educate you about the shopping process. Create your own shoppable videos and photos on Amazon, so you can visually share your unique perspectives, ideas, and experiences, foster a sense of community, and inspire inspiration.

Image of an iPhone with Inspire features on Amazon.com.

How to create content for Inspire

1. open inspire: At the bottom of the Amazon app,[ホーム]on the right side of the tab[Inspire]Open a tab.

2. Create content: Tap Create in the top right corner, indicated by a squared plus sign. You can take videos and photos within the app, and upload content from your phone.

3. Tag featured products: Quickly tag products using your recent purchase history or by finding them with search.

Four. Add a caption: Help other shoppers learn more about your products by sharing details in your captions.

Five. Submit your post: Once the content has been reviewed and approved,[投稿]On your tab’s public profile page, you can see all the content you’ve posted and the number of hearts you’ve received for each post.

Inspire is available to U.S. customers on the Amazon Shopping app on iOS and Android. Get all details.

Customers turn to our community every day for shopping inspiration and advice. That’s why we make it easy to connect and learn from each other, whether it’s from friends and family or a broader community of like-minded influencers and customers. What I’m interested in. We continue to test and learn as we introduce new ways for our customers to quickly package their product ideas and inspiration.





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