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From the turbulence of the 1930s emerged the Golden Age of Glamour.

Framed by two world-changing events – the economic crash of 1929 and the outbreak of the Second World War – the 1930s saw new looks emerge and thrive, despite economic and social uncertainty.

This was the decade of the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. It was also the era that saw Hollywood challenge Paris’s fashion crown and its stars become fashion icons, signalling a new grown-up direction in womenswear design.

Packed with over 500 original photographs, illustrations and sketches from the decade, this is an essential guide for any fashion historian, student or vintage enthusiast. These classic images have been selected from popular fashion publications of the day, mail-order catalogues and Hollywood studio press shots, including material from Chic Parisien, Harper’s Bazaar, Sears, La Femme Chic and film studios Metro-Goldwyn-Mayer and Paramount.

Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

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Author
Charlotte Fiell Charlotte Fiell Charlotte Fiell

Introduction
Emmanuelle Dirix Emmanuelle Dirix Emmanuelle Dirix

Summary
This gorgeous coffee table book covers 1920s fashion from silk dresses to t-bar shoes, cloche hats to elegantly casual sportswear worn by the Bright Young Things. Features all the 1930s trends including the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. A comprehensive appraisal of wartime and post-war glamour; from lace evening gowns, tailored jackets and furs to figure-sculpting undergarments, satin negligees and scandalous bikini.

Also includes
Rediscovered images of Hollywood flapper fashions and elegant fashion house illustrations. Images from mail-order catalogues, Hollywood studio press and fashion magazines. Images of the decade’s most iconic stars and key designs such as Dior’s New Look.

Original photographs and illustrations
500+ 600+ 600+

Season-by-season fashions

✓

Daywear, outerwear, evening wear & accessories

✓

Biographies of designers and fashion houses

✓

Pages
512 pages 512 pages 512 pages

Publisher ‏ : ‎ Welbeck Publishing (October 19, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 512 pages
ISBN-10 ‏ : ‎ 1787398897
ISBN-13 ‏ : ‎ 978-1787398894
Item Weight ‏ : ‎ 3.5 pounds
Dimensions ‏ : ‎ 7.5 x 1.75 x 9.5 inches